Stay up to date on all the latest happenings in the world of Rock and Roll Denim. Discover our latest collections and never miss out on the best events in town, where you can experience the vibrant culture and community that surrounds Rock and Roll Denim. Whether it’s rodeos, concerts, or local gatherings, we’ll keep you updated so you can be part of it all!

  • Fall Has Launched

    Big news - our fall line is officially ready to shop! We have some great new styles that we know you’ll love. Whether it’s premium denim or a western shirt, check us out at your favorite local retailer or on our website. Explore the wild west with Rock and Roll Denim!

  • Person performing with a hoop on a stage with green lights

    Gambler Days

    We had the pleasure of heading down to Austin, Texas to support our partners and defending champion PBR team - the Austin Gamblers. We gave out free product and got to engage with many of you. Was great to see that both the team and the locals all wear premium jeans from Rock and Roll Denim. Here’s to a repeat! Thanks for a great time, Austin.

  • Two cowboys on horseback in a rodeo arena with spectators and tents in the background.

    Pendleton

    In early September, our team had the pleasure of attending one of the most iconic rodeos in the country - Pendleton Round-Up. While we were there, we caught up with a bunch of you and sold Western fashion to attendees from near and far. When you attend a rodeo, there’s no better denim to wear than Rock and Roll Denim. Thanks to everyone who showed up!

  • The Ultimate Guide to Jean Cuts for Men and Women

    Whether you're riding, dancing, or just living life loud, the right pair of jeans makes all the difference. At Rock & Roll Denim, we design denim that blends western grit with modern style—crafted to move with you and built to last.From timeless bootcut styles to modern straight and stackable fits, this guide breaks down the most popular jean cuts for men and women, so you can find your perfect fit and rock it with confidence