Stay up to date on all the latest happenings in the world of Rock and Roll Denim. Discover our latest collections and never miss out on the best events in town, where you can experience the vibrant culture and community that surrounds Rock and Roll Denim. Whether it’s rodeos, concerts, or local gatherings, we’ll keep you updated so you can be part of it all!

  • Rodeo riders perform in a dusty arena as a large crowd watches from the stands; one rider on a white horse raises an arm in the foreground.

    Pendleton

    In early September, our team had the pleasure of attending one of the most iconic rodeos in the country - Pendleton Round-Up. While we were there, we caught up with a bunch of you and sold Western fashion to attendees from near and far. When you attend a rodeo, there’s no better denim to wear than Rock and Roll Denim. Thanks to everyone who showed up!

  • The Ultimate Guide to Jean Cuts for Men and Women

    Whether you're riding, dancing, or just living life loud, the right pair of jeans makes all the difference. At Rock & Roll Denim, we design denim that blends western grit with modern style—crafted to move with you and built to last.From timeless bootcut styles to modern straight and stackable fits, this guide breaks down the most popular jean cuts for men and women, so you can find your perfect fit and rock it with confidence