STAY UP TO DATE WITH ROCK AND ROLL DENIM.
Discover our latest collections and never miss the most exciting events, from rodeos and concerts to local gatherings — all celebrating the culture and community that define Rock & Roll Denim.
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Koe Wetzel Day 2026
Koe Wetzel Day 2026 was one for the books as fans from all over the country packed into Riot Room in Fort Worth, Texas, Koe Wetzel’s bar, to celebrate the annual celebration. The energy was electric as Koe took the stage, and the crowd went wild when Parker McCollum made a surprise guest appearance, creating an unforgettable moment for everyone in attendance. Rock & Roll Denim was honored to be a top sponsor for such an important day—one that brings together music lovers, hometown pride, and the true spirit of Texas.
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National Finals Rodeo
At Rock & Roll Denim, the NFR is one of our biggest weeks of the year, and we’re proud to show up in ways that celebrate the athletes, fans, and Western lifestyle we stand behind. At Cowboy Christmas, our booths are a featured stop for shoppers seeking modern Western style, recognized as one of the must-visit destinations on the floor. Each day, we welcome fans to meet the athletes and influencers who represent our brand and the spirit of rodeo, hosting autograph signings with West Desperado, Dale Brisby, Shad Mayfield, Jesse Pope, and more. Being part of the NFR allows us to connect directly with the community we’re built for—celebrating Western grit, style, and tradition right alongside the people who live it!
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Pendleton
In early September, our team had the pleasure of attending one of the most iconic rodeos in the country - Pendleton Round-Up. While we were there, we caught up with a bunch of you and sold Western fashion to attendees from near and far. When you attend a rodeo, there’s no better denim to wear than Rock & Roll Denim. Thanks to everyone who showed up!
