Rock and Roll Denim: A Western Classic with a Modern Edge
At Rock and Roll Denim, we believe denim should do more than just fit—it should speak. As part of the legendary Westmoor Manufacturing family, our brand carries forward a legacy of craftsmanship, grit, and Western pride. But we don’t stop at tradition—we amplify it.
Westmoor Manufacturing, founded in the heart of the American West, is known as the original creator of the pearl snap shirt—a timeless staple that defined Western fashion. Today, through Rock and Roll Denim, we’ve taken that classic style and given it a bold, modern twist. Our designs fuse authentic Western style with contemporary fits, edgy details, and performance-ready fabrics that move with you from the rodeo arena to the concert stage.
A Family-Owned Legacy, Three Generations Strong
What sets Rock and Roll Denim apart isn’t just the quality, it’s the evolution. Born from the legacy of Westmoor Manufacturing, our brand didn’t just inherit tradition—we redefined it. While our roots run deep in Western wear, we’ve branched out boldly into denim, crafting pieces that fuse rugged durability with modern edge. Led by the third generation of a family-owned business, we’ve spent decades perfecting every stitch, every fit, and every finish. This isn’t just denim—it’s the result of years of craftsmanship, innovation, and a relentless drive to create jeans that perform as hard as they look good.
From Ranch to Rock Show
Rock and Roll Denim was born out of a desire to serve a new kind of Western wearer, someone who respects their roots but lives with an edge. Our jeans are built tough enough for the ranch but styled for the spotlight. Whether you're riding bulls or playing a guitar, our denim delivers the perfect blend of Western durability and rock-and-roll attitude.
We’ve reimagined the classics:
- Bootcut jeans with premium stretch and bold washes
- Western snap shirts with modern fits and embroidered details
- High-rise flare jeans that flatter and perform
- Denim jackets that channel vintage vibes with a fresh feel
Every piece is designed to move, perform, and stand out.
More Than Fashion—It’s a Lifestyle
Rock and Roll Denim isn’t just clothing, it’s a statement. It’s for those who live loud, ride hard, and never settle. It’s for the rebels, the dreamers, and the doers who carry the spirit of the West into everything they do.
And because we’re part of the Westmoor Manufacturing legacy, you know you’re getting more than style—you’re getting history, heart, and heritage.
